Many people were speculating about the potential impact of video marketing a few years ago. Well, it’s not surprising to know that those predictions have already come true. For marketers, this has been a year of full-blown video transformation.
It’s pretty interesting to know that around 63% of organizations have already begun employing a video content marketing strategy.
But why so? Because those organizations believe video marketing is the most important component of a marketing strategy.
Due to this revolution taking place in the digital marketing space, we will be able to reach new heights sooner than we anticipate.
As per the statistics, 83% of firms believe that video marketing provides a decent return on their investment.
One of the most recent additions to your marketing toolset is video advertising. Many are still skeptical about this new channel of marketing?
You must be wondering do it’s worth putting up a video marketing campaign, and you might end up asking questions like,
“Will I be able to afford the time and money it takes to produce and distribute video content for marketing efforts? “or “Is the investment worthwhile?”
Having such doubts is pretty normal. Organizations that are stepping into the video marketing world often ask these questions.
You must be surprised to know that video is not only a popular trend but it is also a very effective and adaptable digital marketing tool.
Here are the top 8 reasons to start using video marketing now.
Videos Skyrocket Sales and Conversions
Creating videos is a lucrative business opportunity. Including a product or explainer video on your website’s homepage or landing page can boost your sales by 80%.
Videos directly influence your sales. 74% of consumers who saw an explainer video about a product or service are more likely to buy it thereafter. So, don’t put it off any longer, and start making your product videos immediately!
Video’s efficacy isn’t all that unexpected when you think about it. Vision is, after all, our most predominant sense. The majority of data that is received by our brains is visual in nature. It’s not hard to envision how much more powerful videos can be for your business.
Video Builds Credibility and Trust
The basis of sales and conversions is trust. It’s important to create trust, but that’s not the only purpose. Trust and long-term connections are the foundation of content marketing. Don’t push your products; instead, give customers a reason to come to you by presenting them with relevant and entertaining content.
The power of video cannot be underestimated. Video content is the only marketing medium that has the ability to captivate and motivate viewers to take the desired action (make a purchase).
When it comes to reaching the most influential members of the audience, YouTubers have surpassed all other social media platforms. In other words, if you’re serious about content marketing, you’ll need to invest in video marketing.
Here comes a question, how can videos help in building trust? Well, as the pandemic broke out two years back, people were forced to stay at home, and they started purchasing everything online.
However, people purchase from those stores from where they often purchase or those who embed videos of their products on their website.
This strategy facilitates those buyers who are hesitant to purchase products and services online because they fear that they might get scammed.
On the other hand, using marketing videos helps in showcasing your products in a unique way. Videos also roll out a sense of individuality, which is why 57% of buyers said that videos helped them feel more confident about purchasing online.
Video Generates Massive ROI
A whopping 83% of companies agree that video has a positive return on investment, so be ready to get hyped. Aside from being a worthwhile investment, video production isn’t the easiest or least expensive process.
Apart from that, online video editing tools are getting better and improved. Moreover, you can even use a smartphone to record high-quality videos.
The fact that your videos do not have to be flawless is also a welcome development. In the end, it’s all about the substance!
According to the most recent data, videos that fail to adequately describe a product or service are a big turn-off for the majority of viewers. It didn’t matter nearly as much that the product was of low quality or poorly designed.
To recapitulate, even if your product doesn’t have much to offer, a video can make it look more enticing than it is in reality.
It’s like eating a cold pizza, not fresh enough but still tasty!
Google Loves Videos
Adding video to your website is a great way to keep people on your page longer. As a result, more time spent on your site indicates to search engines that the information on your site is of high quality.
According to the numbers provided by Moovly, we’re in for quite the treat. If you have a video on your website, you’re 53 times more likely to show up at the top of Google’s search results.
After Google purchased YouTube, the impact of videos on search engine rankings increased significantly.
This signifies you have to be now more careful when optimizing your YouTube videos for search engines. The title, video descriptions, and tags should be intriguing enough to grab the attention of viewers instantly.
Also include links to your services, products, and website in the description to drive the traffic to the right place. Make it easy for potential consumers to move forward. If you’re looking for even more action-inspiring content, then go for interactive videos
Video Attract Mobile Users
Mobile and Video have become best pals lately. 90% of folks prefer watching videos on mobile phones; obviously, it’s more comfortable, after all, who has the energy to sit in front of the laptop for hours (just kidding).
The number of smartphone users is increasing, and the consumer base of video is growing at a tremendous rate. The number of mobile video views has increased by 233% from the third quarter of 2013. Mobile video consumption, according to YouTube, is growing at a 100% annual rate.
According to data from Google, mobile phone viewers feel a personal connection to firms that broadcast video content or commercials on their devices twice as often as TV viewers and 1.4 times as often as PC viewers.
Video Explains Everything
Are you planning to launch your limited-edition shoes but looking for a remarkable medium to break the news? We have a suggestion that you will never regret if you opt for it. If you really want your product launch to stand out, then launch it through a video.
Yes, you read it right. We are making this suggestion based on the following findings:
According to the survey, over 80% of internet users claim they watched videos when learning about a new product or service they were interested in purchasing.
As a result, 45 percent of firms that employ video marketing embedded engaging yet informative explainer videos on the homepage of their websites.
And the best part is that 83% of the firms indicated that this video marketing strategy was the best marketing strategy they ever employed.
Also, when you have to explain something complex to your audience, like how your software works. You can pump up things by going for an animated explainer video.
Animation can bring your static and boring ideas to life. They can give an oomph to your video by making it more appealing to viewers. It’s no longer enough to just have a bunch of dull talking heads. With animated videos, you get everything in one place: fun, nostalgia, and simplicity.
Video Motivates Laziest Customers
Video is an excellent teaching tool because it’s so simple to watch. Product descriptions and service descriptions might take up too much time in today’s fast-paced world.
Product demonstration is a must for today’s customers. When it comes to content marketing, video preference is one of the most crucial factors to take into consideration. There are various ways to use video marketing to reach a large audience, and it works in all of them. Even the most sluggish among us.
Keep in mind that your potential customer isn’t just looking at you; they’re listening as well. Double the potency of your competitive edge!
Video Boosts Social Shares
According to Michael Stelzner’s 8th annual Social Media Marketing Industry Report, 60% of the social marketers started using video content back in 2015, and today the number has surpassed everyone’s expectations.
With the arrival of new features, social media platforms are highly encouraging video content.
One of the commonly used platforms, Facebook has recently launched a handful of unique video features, including Lifestage, Live Video, and 3600 Video. In fact, Facebook is now known as a video-centric social media channel.
In addition to Instagram Stories and 60-second videos, a new feature, Periscope, has been introduced by Twitter and Instagram.
It is important to remember that consumers communicate feelings rather than facts when it comes to video marketing.
As long as the video is engaging, people will share it. So, in order to boost social sharing, produce captivating videos that others will want to watch. Social shares can drive more traffic to your site, and then you can take it from there.
In recent years, video marketing has become more economical and accessible. In part, this is due to technological advancements, but also because video can be easily shared throughout the world.
Creating compelling marketing videos for your company demands both originality and a thorough understanding of human behavior. The combination of these ingredients allows for the creation of advertising miracles for a fraction of the expense.
In a few days, a video commercial that is emotionally charged and creative can become viral over the Internet within a couple of hours and garner millions of views. As a result, only the most imaginative people will be left standing in video marketing.
If you need any help with your videos, we are here to help. As the best video animation agency, BuzzFlick is offering profound video animation services.
We have a dedicated team of like-minded visionaries who are video animation experts. They have the competence and skill set to elevate your brand identity with fully customized animated videos. Feel free to ping our video experts!
So that was all about why investing in video marketing is important and what benefits it offers. We hope this insightful blog will be of great help to you.
Thank you for reading.